PRODUCT LAUNCH CHECKLIST
Every step of a product launch, from two weeks out to the post-launch retro — tick things off as you go and your progress is saved in this browser (nothing sent anywhere, no account needed). Each item is explained in depth in our step-by-step launch guide.
2 weeks before
1 week before
Launch day
Launch week
After launch
FAQ
When should I start preparing a product launch?
About two weeks out is enough for most indie products: one week for assets, copy, and screenshots, one week to line up supporters and dry-run the launch. Launch-day hours should go to conversations, not to cropping screenshots.
Does this checklist work for Product Hunt and other platforms?
Yes — it’s venue-agnostic. Every step applies whether you launch on Product Hunt, Hacker News, an indie board like Uneed, or ClapStorm; only the daily-vs-weekly timing details differ.
Where is my checklist progress saved?
Locally, in your browser’s storage on this device — nothing is sent to a server and no account is needed. Clearing site data (or hitting the reset button) starts it fresh.
Ready to tick the first box?
CLAPSTORM makes step one easy: submitting is free, there’s no queue and no paid placement, and your product joins the current weekly round straight away — with a permanent dofollow backlink. Submit your launch or read the full launch guide first.